With the Olympics having started (competition's begun, even though the Opening Ceremony is later today), there are leadership lessons everywhere. You can see them on the field, court, pitch, or other playing environment, and off in interviews and press conferences. Whether you're an independent personal trainer or working in a gym as a trainer or manager, you can apply these lessons yourself or with clients, peers, and staff to improve things like: Commitment Professionalism Trust and...
10 months ago • 2 min read
Finding Google Forms to be a clunky experience for your prospects and a less than ideal aesthetic? It's easy to replace them with no-cost options that: Look professionally-designed Earn you subscribers instead of random visitors who click your link in bio once then x out never to be seen again Automate your welcome sequence Organize intake info, and Ease the journey from prospect to client Treat yourself and your prospects to a 😄 experience with: The ConvertKit (soon to be Kit) Newsletter...
11 months ago • 2 min read
What's the main way you earn conversations with prospects? Posting on social media Sending emails Sending DMs Phone calls Newsletter Hit reply to let us know or tell us inside the academy if you're an ETOA member. *** Posting's a start, but every personal trainer's doing that. To stand out amongst the crowd of choices that prospects have, a more robust strategy is essential. Refine your content creation and call-to-action strategies to get payback for the time you invest in social media. ***...
11 months ago • 1 min read
Social media followers are the random people you see when you're out and about. Some you see more often than others. Some are friendly and engage in conversation. Others are passively observant. But, with both, there's little loyalty or promise of future engagement. Newsletter subscribers are the people you invite into your home. Whether they're new friends or people you've known your whole life, the relationships are stronger, the conversations are deeper, and the connections are more...
11 months ago • 2 min read
There are 2 ways to "beat" social media algorithms. Ignore them and post what you want Become less reliant on social media by prioritizing newsletter list-building The 1st option works great unless you get "suspended" for friending or following too many people, sending too many DMs, or until your primary platform disappears like Myspace. To develop a following you can count on - one where the rug won't be swept out from underneath you - you have to build your base of: ✅ Subscribers ❌ Not...
11 months ago • 2 min read
High-quality backlinks improve search engine ranking, attracting website visitors you wouldn't have reached through social media alone. Years ago, you could buy backlinks, as some do now by buying social profile followers. The quality of links and followers matters, and low-quality backlinks can harm your search engine ranking. For conceptual foundation, here's Jeff Peroutka's 7 favorite link-building tactics. *** Writing long-form content on your site is key, but if it's all you do, you'll...
11 months ago • 2 min read
It's challenging to jump from one career path to full-time personal trainer. So, it's reasonable to start your fitness professional journey with a PT side hustle. In this Epicenter Training article we explore why PT's a great side hustle, how to build it efficiently, what to consider in terms of schedule, and financial projections. *** Whether side hustle or full-time, scheduling is key as Laura, our co-founder, explores in this video from inside our Online Academy. *** New pricing, 7-day...
12 months ago • 1 min read
Hi there, Boh here and today we're talking about pricing transparency, and whether, why, and how personal trainers should communicate their rates to prospective clients before a consultation session. The thinking goes: Not displaying rates allows you to schedule more consultations overall Displaying rates results in fewer, but better-qualified consultations As I've been building my new personal training company, and documenting every step and decision inside Epicenter Training's Online...
about 1 year ago • 4 min read
Happy Marathon Monday! If you're local and interested, I hope you've found a great spot to cheer on the runners. The energy from spectators really is different than in any other race - it's just so present the entire time! Shaun Provost, Founder of Live Unbreakable, speaks to this, and more, as a guest author in her latest article on the Epicenter Training site: 26.2+ Miles of Memories: My Boston Marathon Journey You can tell from her reflections, and I'm sure you've seen in others, how...
about 1 year ago • 3 min read