Subscribe for tips on how to create systems, attract prospects, add and retain clients, and build a profitable business. Co-founders Laura, Mike, and Boh have 50+ years of combined experience and share it all with you!
Olympic lessons in leadership
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With the Olympics having started (competition's begun, even though the Opening Ceremony is later today), there are leadership lessons everywhere. You can see them on the field, court, pitch, or other playing environment, and off in interviews and press conferences. Whether you're an independent personal trainer or working in a gym as a trainer or manager, you can apply these lessons yourself or with clients, peers, and staff to improve things like:
Supervising employees for the 1st time or recently been placed in charge of a new team? Here's how to go about team-building, trust-building, having challenging conversations, and introducing new strategies. *** This good luck sendoff video for skateboarder Jagger Eaton, featuring Blake Shelton, gave me ideas on how to wow clients with short video check-ins. *** As trainers, we're part of the support system for our clients. And, everyone, like these Olympians, has their "one." Have you asked your clients about theirs? *** If you come across any interesting or inspiring stories over the next few weeks of the Olympics, especially ones you think we should share in our newsletter, send them our way!
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Epicenter Training
Subscribe for tips on how to create systems, attract prospects, add and retain clients, and build a profitable business. Co-founders Laura, Mike, and Boh have 50+ years of combined experience and share it all with you!
Aligning your marketing efforts with a calendar of events can help you attract new clients and keep existing ones engaged. With the Olympics being front and center this month, here's how you can use this to your advantage: To attract new clients: Consider discounts like 20.24% off a personal training service or $20.24 off a program or virtual product. Not a fan of discounts? Create a higher ticket program for $2,024. To engage existing clients: Create your own combination of events to serve...
Finding Google Forms to be a clunky experience for your prospects and a less than ideal aesthetic? It's easy to replace them with no-cost options that: Look professionally-designed Earn you subscribers instead of random visitors who click your link in bio once then x out never to be seen again Automate your welcome sequence Organize intake info, and Ease the journey from prospect to client Treat yourself and your prospects to a 😄 experience with: The ConvertKit (soon to be Kit) Newsletter...
What's the main way you earn conversations with prospects? Posting on social media Sending emails Sending DMs Phone calls Newsletter Hit reply to let us know or tell us inside the academy if you're an ETOA member. *** Posting's a start, but every personal trainer's doing that. To stand out amongst the crowd of choices that prospects have, a more robust strategy is essential. Refine your content creation and call-to-action strategies to get payback for the time you invest in social media. ***...