High-quality backlinks improve search engine ranking, attracting website visitors you wouldn't have reached through social media alone. Years ago, you could buy backlinks, as some do now by buying social profile followers. The quality of links and followers matters, and low-quality backlinks can harm your search engine ranking. For conceptual foundation, here's Jeff Peroutka's 7 favorite link-building tactics. *** Writing long-form content on your site is key, but if it's all you do, you'll have the same missed opportunity as posting on social media without commenting on others' posts. Are your backlinks not keeping up with your long-form content? Consider publishing on Medium. Alternate between publishing on their platform and your own, and deep-link back to your site each time. Be sure not to post the same articles in both places. *** Here's a quick win for you. Get backlinks by listing in our personal trainer directory. Lead the way just like Sam C. and Shaun P.! Get your listing here ↓Have questions? Hit reply or reach us via our contact form.
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Aligning your marketing efforts with a calendar of events can help you attract new clients and keep existing ones engaged. With the Olympics being front and center this month, here's how you can use this to your advantage: To attract new clients: Consider discounts like 20.24% off a personal training service or $20.24 off a program or virtual product. Not a fan of discounts? Create a higher ticket program for $2,024. To engage existing clients: Create your own combination of events to serve...
With the Olympics having started (competition's begun, even though the Opening Ceremony is later today), there are leadership lessons everywhere. You can see them on the field, court, pitch, or other playing environment, and off in interviews and press conferences. Whether you're an independent personal trainer or working in a gym as a trainer or manager, you can apply these lessons yourself or with clients, peers, and staff to improve things like: Commitment Professionalism Trust and...
Finding Google Forms to be a clunky experience for your prospects and a less than ideal aesthetic? It's easy to replace them with no-cost options that: Look professionally-designed Earn you subscribers instead of random visitors who click your link in bio once then x out never to be seen again Automate your welcome sequence Organize intake info, and Ease the journey from prospect to client Treat yourself and your prospects to a 😄 experience with: The ConvertKit (soon to be Kit) Newsletter...