What's the main way you earn conversations with prospects?
Hit reply to let us know or tell us inside the academy if you're an ETOA member. *** Posting's a start, but every personal trainer's doing that. To stand out amongst the crowd of choices that prospects have, a more robust strategy is essential. ***
"I like sending cold emails. In EdTech sales, 60% of my 1st meetings were booked through email and 40% were booked through phone calls." - David Bohmiller
*** To write impactful emails, you need to unlearn bad habits. Here's how Josh Braun does it. *** Selling to individuals or businesses by phone? Here's how to nail the 1st 30 seconds of a cold call.
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Aligning your marketing efforts with a calendar of events can help you attract new clients and keep existing ones engaged. With the Olympics being front and center this month, here's how you can use this to your advantage: To attract new clients: Consider discounts like 20.24% off a personal training service or $20.24 off a program or virtual product. Not a fan of discounts? Create a higher ticket program for $2,024. To engage existing clients: Create your own combination of events to serve...
With the Olympics having started (competition's begun, even though the Opening Ceremony is later today), there are leadership lessons everywhere. You can see them on the field, court, pitch, or other playing environment, and off in interviews and press conferences. Whether you're an independent personal trainer or working in a gym as a trainer or manager, you can apply these lessons yourself or with clients, peers, and staff to improve things like: Commitment Professionalism Trust and...
Finding Google Forms to be a clunky experience for your prospects and a less than ideal aesthetic? It's easy to replace them with no-cost options that: Look professionally-designed Earn you subscribers instead of random visitors who click your link in bio once then x out never to be seen again Automate your welcome sequence Organize intake info, and Ease the journey from prospect to client Treat yourself and your prospects to a 😄 experience with: The ConvertKit (soon to be Kit) Newsletter...