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Aligning your marketing efforts with a calendar of events can help you attract new clients and keep existing ones engaged. With the Olympics being front and center this month, here's how you can use this to your advantage: To attract new clients: Consider discounts like 20.24% off a personal training service or $20.24 off a program or virtual product. Not a fan of discounts? Create a higher ticket program for $2,024. To engage existing clients: Create your own combination of events to serve...
With the Olympics having started (competition's begun, even though the Opening Ceremony is later today), there are leadership lessons everywhere. You can see them on the field, court, pitch, or other playing environment, and off in interviews and press conferences. Whether you're an independent personal trainer or working in a gym as a trainer or manager, you can apply these lessons yourself or with clients, peers, and staff to improve things like: Commitment Professionalism Trust and...
What's the main way you earn conversations with prospects? Posting on social media Sending emails Sending DMs Phone calls Newsletter Hit reply to let us know or tell us inside the academy if you're an ETOA member. *** Posting's a start, but every personal trainer's doing that. To stand out amongst the crowd of choices that prospects have, a more robust strategy is essential. Refine your content creation and call-to-action strategies to get payback for the time you invest in social media. ***...